LEASON ELLIS LLP - Intelectual Property Attorneys

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PATENT TOPICS

IP STRATEGY
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In the current "information age," ideas, innovations and brands are increasingly the most valuable assets of companies in today's marketplace. These assets can be protected by utilizing a variety of intellectual property legal tools such as patents, trademark, copyrights and trade secrets. Without a plan, or IP strategy, in place to make sure that the IP protections match company business objectives, however, companies are vulnerable to losing marketshare to competitors and decreasing company value. As a first step in implementing an IP strategy, companies should conduct IP audits to ensure that the IP protections they have in place are adequate to protect against threats from competitors as explained in "The Importance of Having An Intellectual Property Strategy" originally published in the June 2011 edition of the Westchester County Bar Association Newsletter.
RESPONDING TO IP CEASE AND DESIST LETTERS
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It can be unsettling when a business receives a cease and desist letter claiming that the company has violated the intellectual property rights of a third party, such as copyrights, trademarks or patents.  Often the letters are vague, in some cases deliberately so, and they may demand large monetary payments.  A quick and accurate assessment of the merits of the claims, however, will enable the company to gauge its exposure and develop and implement the appropriate defense strategy.  This article, first published in the April 2011 edition of the Westchester County Bar Association Newsletter, reviews some of the steps that should be taken when a cease and desist letter is received.
IP CEASE & DESIST LETTERS
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A competitor is infringing your intellectual property rights and you want them to stop. A letter is sent demanding that they immediately stop the infringing activity and instead they turn around and sue your company in a Declaratory Judgment action. Not only have you just been sued, but to make matters worse, the infringer sued you in their home state – a very geographically inconvenient location for you to have to fight a lawsuit. There are certain techniques to drafting cease and desist letters that can be employed in order to reduce the chances for having to defend a Declaratory Judgment action and considerations that should be taken into account depending on whether the IP involved is in Patent, Trademark, or Copyright, as explained in “The Art of the IP Infringement Demand Letter: Avoiding Anticipatory DJ Actions in Unfavorable Forums,” originally published in the Intellectual Property Strategist, Vol. 16, No. 9, June 2010.

DESIGN PATENTS

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Can design patents be used to protect the appearance of computer-generated graphics at selected moments in time? How about the dynamic icons on your cellular phone or characters and features in a video game? The answer is yes, but several of the biggest companies were waiting for the Patent Office’s decision in this regard which finally came in a case David Leason handled, as explained in “Design Patent Protection for Animated Computer-Generated Icons,” originally published in the Journal of the Patent and Trademark Office Society, Vol. 91, No. 10/11/12, Oct./Nov./Dec., 2009.

“PROSECUTION LACHES” DEFENSE

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Years after filing a patent application, a competitor enters the market.  What are the limits on a patent owner amending a pending application to include claims that cover the competitor’s product?  How can a patent owner leverage its pending continuation patent applications?  Learn more about this defense and topic by reading “Prosecution Laches: A New Depth Charge Against Submarine Patents,” originally published in BNA’s Patent, Trademark & Copyright Journal, Vol. 67, No. 1662, March 12, 2004.

TRADEMARK TOPICS
INTERVIEW WITH AN INVESTIGATOR
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Trademark investigations are integral to the practice of trademark law. They allow trademark practitioners to learn information perhaps not otherwise publicly available about third party activities. Typical investigations include inquiries into whether a mark is still in use for purposes of abandonment, when a mark was first used in order to determine priority, and the nature and extent of use to help evaluate likelihood of confusion. But trademark investigators do much more, from staking out counterfeit operations to purchasing internet domain names. In this piece, reproduced with permission from BNA's Patent, Trademark & Copyright Journal, 83 PTCJ 348, January 13, 2012, Peter Sloane interviews investigator Tony Yarborough of Robert Jackson & Associates of New York, New York. Copyright 2012 by The Bureau of National Affairs, Inc. (800-372-1033) www.bna.com.
SPECIFICATION OF GOODS AND SERVICES
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What is the significance of the prefatory language (that is, the wording preceding "namely") in the identification of goods and services? This article, titled The Role of Prefatory Language in the Identification of Goods and Services in U.S. Trademark Applications and Registrations, published in the October, 2011 edition of Intellectual Property Today magazine, posits that while such wording can serve a notice function, it arguably does not have any legally cognizable significance in defining the scope of the trademark claims.
RELATED GOODS
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Evidence of third party registrations listing multiple goods is often relied upon by the U.S. Trademark Office to determine whether such goods are related. This article, titled TTAB finds that Beer and Wine are Related Goods, first published on May 3, 2011 in WTR Daily, part of World Trademark Review, discusses the Trademark Trial and Appeal Board's view on the proper weight to be given to third party registrations. Also discussed is the distinction drawn by the Board between relatedness of goods as relevant to registration and the "zone of natural expansion" factor as relevant to opposition proceedings.
TRADEMARKS, TRADE DRESS AND TRADE SECRETS IN THE RESTAURANT INDUSTRY
NYSRA News July-August 2008 ( Download PDF )
NYSRA News September-October 2008 ( Download PDF )
 
Competition in the restaurant industry is fierce. The last thing a restaurant owner needs is to find out that a competitor is stealing business by using a similar name, adopting copycat décor and the same look and feel or using secret recipes. This series of articles, that appeared in the "Legal Bites" column in the New York State Restaurant Association's NYSRA News, offers suggestions on how restaurants can protect themselves through the use of trademarks, trade dress and trade secrets.
NOTICE AND TAKEDOWNS FOR TRADEMARKS
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This article outlines a proposal for a statutory notice and takedown procedure for online trademark infringements, analogous to the DMCA procedure. The article consists of a review of intermediary liability case-law from around the world, such as Tiffany v eBay in the US and Louis Vuitton v eBay in France; a survey of existing 'eDRPs' (expedited dispute resolution procedures) such as DCMA, the UDRP for domain names, and eBay's VeRO program; and recommendations for a trademark notice and takedown procedure, learning from the weaknesses and strengths of prior eDRPs. The article concludes that for trademark notice and takedown to be truly effective, it should be implemented on a multi-lateral basis. The article, titled "Notice and Takedown for Trademarks" was published in the January-February 2011 edition of The Trademark Reporter, Vol. 101, No. 1.
NOT EVERY SHAPE CAN BE A TRADEMARK
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Background shapes used to depict wording are difficult to protect as trademarks, particularly if the shape is common and does not create a distinct impression from the accompanying words. This article, titled "Shape of 'pole spanner sign' is refused registration," first published in the December 14, 2010 edition WTR Daily, part of World Trademark Review, is an example of how significant use over a long period of time will not turn a common design into a protectable trade dress.
TRADEMARK TROLLS
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Trademark trolls rely on the fact that it may seem more practical to pay a license than to litigate whether the alleged trademark owner has valid rights. This article, titled "Trademark troll fails to obtain preliminary injunction," first published in the October 25, 2010 edition WTR Daily, part of World Trademark Review (www.worldtrademarkreview.com), details how one company stood up to a trademark troll and prevailed and sheds light on the flimsy and sometimes fraudulent efforts of the purported trademark owner who overstated his rights.
TRADEMARK REGISTRATION
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Many trademark owners give little thought to the notice function of trademarks in filing applications. This article, titled "Defining the Claims of U.S. Trademark Protection: The Metes and Bounds of Trademark Registration," published in the October 2010 edition of Intellectual Property Today magazine, provides several reasons why trademarks owners should think twice before filing overbroad applications. Among other things, it is often desirable to let others know about how you actually intend to use the mark so that they can stay clear and avoid adopting a confusingly similar mark.
LEGALIZING DOCUMENTS
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The often time consuming and expensive process of legalization is an inescapable reality when practicing foreign trademark law. Knowing the different ways to properly legalize documents is key to minimizing frustration and expense. Explore the different procedures in "Legalization of Documents in International Trademark Practice: A Primer." Originally published in Vol. 19, No. 2 of Bright Ideas (Fall 2010), a publication of the Intellectual Property Law Section of the New York State Bar Association.
TRADEMARK PRACTICE
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Have you ever wondered what is involved in starting a trademark practice? If so, this is the article for you. In an interview with Mona A. Lee of DW Partners in Seoul, Korea, Leason Ellis Partner Peter Sloane discusses his experience in growing a trademark practice at an IP boutique firm. The interview covers topics including docketing software issues, drafting policies and procedures, and hiring, training and managing others. Reprinted with permission from INTA Bulletin, Vol. 65, No. 17 - October 1, 2010, Copyright © 2010 International Trademark Association.

FRAUD

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The pendulum is swinging away from the applicability of fraud as a favored basis to challenge a third party claim that it is currently using a mark in U.S. commerce. Fraud concerns reached their height in Medinol Ltd. v. Neuro Vasx, Inc., 67 U.S.P.Q.2d 1205 (T.T.A.B. 2003). The article “In re Bose Corporation - The Federal Circuit Overturns the Standard for Fraud in Trademark Cancellation and Opposition Proceedings,” published in the Westchester County Bar Association Newsletter, Nov. 2009, identifies a shift in the pendulum back to a more relaxed standard.
 

INCONTESTABILITY

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“Incontestability”
sounds like a powerful tool in the arsenal of the trademark owner. But is it really as strong a weapon as it seems and are there risks associated with claiming its benefits? “Incontestability: Does Anybody Really Understand It?” originally published in the INTA Bulletin, August 1, 2009, Vol. 64, No. 14, explores the pros and cons of claiming incontestable status for a trademark registration under U.S. trademark law.

THE BUSINESS OF TRADEMARKS AND COPYRIGHTS
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What is a trademark and copyright owner to do in a down economy? It's time for brand owners to hunker down and be conservative. Yet, with the right strategy in place, IP owners can not only whether the crisis, but can use this opportunity to address their existing concerns. Learn how in "Trademarks and Copyrights as Growth Opportunities Even in a Recessionary Economy," published in Intellectual Property Today, Volume 16, No. 5, May, 2009.

PHARMACEUTICAL NAMES

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What constitutes sufficient “use in commerce” of a drug name to qualify it for trademark protection in the U.S.?  Is it permissible to file a Declaration of Excusable Nonuse when maintaining a registration?   Is there any risk of abandoning the mark in doing so?  Examine the issues in “A Prescription for Proving Use of Trademarks for Drug Names in the U.S.,” originally published in BNA’s Patent, Trademark & Copyright Journal, Vol. 77, No. 1898, Jan. 9, 2009

MAINTENANCE AND RENEWAL

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Thinking about using a corporate renewal service to renew your trademarks in the U.S.?  Better think twice.  The U.S. Patent and Trademark Office has strict examination procedures that a corporate renewal service may overlook.  The prudent approach is to rely upon local trademark counsel in the U.S. to guide the registrant or its foreign counsel through the hazards of American trademark practice.  Understand the risks and benefits by reading “The Benefits of Local Expertise,” originally published in Trademark World, Nov. 2008, Issue 212.

TRADEMARK NAMING

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Good company monikers suggest rather than describe and great ones have the flexibility to survive unforeseen changes or expansion.  Explore the classic marketing dilemma between the desire to choose a descriptive product or company name and the difficulty in protecting such descriptive terms in “What’s in a Name? Everything,” originally published on Entrepreneur.com on September 12, 2008.

FEDERAL DILUTION

 

The Trademark Dilution Revision Act of 2006 changed the standard for proving dilution from actual dilution to a mere likelihood.  What Congress granted to trademark owners with one hand, it took away with the other.  The Act eliminated protection for marks famous in niche markets by requiring recognition by the “general consuming public.”  Examine the Act’s attempts to balance competing interests in “Commentary, Trademark Dilution Revision Act of 2006,” originally published in the Trademark Insider, Third Quarter 2006.

GRAY GOODS

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The expansion of the Internet in speeding the flow of goods into the United States makes it important for U.S. trademark owners to consider possible steps to stem the tide of gray market goods from unauthorized dealers.  U.S. trademark owners should take advantage of the growing body of case law establishing that physical and material differences between the genuine goods and the unauthorized goods constitute actionable trademark infringement.  Review a number of such gray goods cases in “Preventing the Unauthorized Importation of Altered Gray Market Goods: Practical Suggestions for U.S. Trademark Owners,” originally published in Intellectual Property & Technology Law Journal, Vol. 16, No. 6, June 2004.

LEVER-RULE PROTECTION WITH CUSTOMS

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The U.S. Customs Service amended its regulations governing gray market goods in 1999.  The amended rule, known as the “affiliate exception,” permits the importation of gray market goods that are different from the domestic goods if labeled in accordance with a prescribed standard.  Read about the history behind the rule in “U.S. Customs Service Enacts Final Rule on Affiliate Exception to Gray Market Goods Imports,” originally published in Bright Ideas, a publication of the Intellectual Property Law Section of the New York State Bar Association, Vol. 8, No. 3, Fall 1999.

COPYRIGHT TOPICS

COPYRIGHT LAW AND THE INTERNET

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Each year there are ever more cases dealing with copyright and Internet law issues.  While many of those cases deal with novel issues such as whether copyright protection extends to the unfettered display of the design of “windows” on the Internet, others address issues well settled in the offline world such as the scope of copyright protection afforded to the compilation of facts.  Survey these and other cases from 2004 in “A Review of 2004 Case Law: Is the Internet Changing Copyright Law of is Copyright Law Changing the Internet?” originally published in Andrews Litigation Reporter, Vol. 22, Issue 15, Dec. 28, 2004.

STATUTORY DAMAGES

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Statutory damages are the hammer in copyright law, providing substantial monetary relief to the aggrieved copyright owner without any proof in lost profits or other damages.  In order to qualify for statutory damages, though, the copyright owner must timely register his or her work.  Investigate the relationship between statutory damages and registration in “Statutory Damages: A Plaintiff’s Point of View,” originally published in Law Works, Vol. 3, No. 7, July 1996. 

COPYRIGHT LAW AND THE INTERNET
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2008 saw a veritable explosion of copyright cases where the internet played an important role. This article, titled Reviewing U.S. Copyright Law and the Internet in 2008, first published in Computer Law Review International (CRI), Issue 1, 15 February 2009, discusses cases dealing with a wide variety of issues from takedown notices under the Digital Millennium Copyright Act, to the first sale doctrine in copyright law, to distribution rights under the Copyright Act, to the fair use defense.

 


 

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