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LAUREN EMERSON QUOTED BY WORLD TRADEMARK REVIEW

Posted on 29 July 2020

An article in World Trademark Review online about abusive labor practices abroad featured quotes by Lauren Emerson, who remarked that a good policy for brand owners is to contract only with firms willing to affirmatively represent in writing that they do not engage in specific red flag practices that include taking possession of employees’ IDs or work permits, or requiring that employees live in employer-owned housing under onerous rules.  Lauren concluded by stating that it’s “critical that a brand’s socially responsible messaging match its actual practices. Brands need to be prepared to hold business partners accountable when contract terms concerning forced labour are breached.  Effective counsel can play an important role here, both in terms of crafting agreements with defensible expectations and reviewing advertising and social media content to ensure accuracy and consistency.”  See https://bit.ly/3hRmY8Z (subscription only).