LAUREN EMERSON QUOTED IN WORLD TRADEMARK REVIEW ONLINE

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Posted on 14 August 2020

An August 7th article on WTR online about how authors should utilize trademarks to protect their literary works extensively quoted our own Lauren Emerson.  In the first of a two-part series, WTR spoke with a handful of leading lawyers in the wake of a lawsuit filed last month by Amazon against Kiss Library in a case alleging the knowingly unauthorized sale of e-books of copyrighted material.  According to Lauren, while “copyright protection is king for authors,” they are increasingly looking to trademark protection in part to deal with challenges in the online environment.  Lauren noted that “legitimate online retailers are, generally speaking, highly responsive to registered rights” and that many of the authors she works with “seek trademark registrations for their pen names and/or series titles specifically to gain access to programs like the Amazon Brand Registry.”  See https://www.worldtrademarkreview.com/anti-counterfeiting/how-should-authors-utilise-trademarks-protect-their-literary-works-the-us-perspective for the full article (subscription required).